Multiple channels, devices and points of interaction are creating a data deluge. In the absence of insights, marketing data will remain as a mere collection of information. Our experienced Analytics team is adept at getting to what matters the most - making sense of the multitudes of numbers. In addition to using industry leading proprietary tools for social media listening and monitoring, we also extensively use IncPot, our in-house analytics engine to achieve an in depth understanding of consumers, competitors and markets.
What this precision distilling does is that we can leverage data to derive incisive insights - intelligence that is critical to formulate and deploy communication and marketing strategies for each of the brands that we work with.