In the year 2016, the number of Smartphone users is forecasted to reach 2.08 billion. The mass popularity of Mobile Phones created a boom in inbound phone calls, hence establishing it as one of the best marketing pipelines. It has been estimated that by the end of 2016, mobile search alone will bring around 70 billion inbound phone calls.
60% of all online activities are done using mobile devices around the globe. Smartphone users themselves agreed that they prefer to search on mobile instead of going to a desktop. 38% of internet users prefer to check emails on their smartphone.
Business owners and marketers benefit most from a wide use of smartphones for searching products or services. It is recorded that:-
– 4 out of 5 customers have used smartphones for shopping
– 70% of mobile searches result to action within an hour
Google is giving preference to mobile-friendly websites in the mobile search results. It’s a great opportunity for local businesses to capture the search engine ground. In this emerging trend of mobile searches, it is very important for business owners to make their business website visible and mobile-friendly so that the customers can access to their products and services easily.
The best possible ways to make a website mobile friendly are :
-Create a responsive website – Google now also considers website responsiveness in the ranking factor and has also speculated that responsive websites will get ranking boosts.
-Mobile Site Speed- As per Google’s latest mobile algorithm, mobile site speed is the most important factor for a website to rank in the mobile search result. To check mobile site speed performance, Google has launched its own tool. Mobile site loading time can be reduced through:-
-Minifying JS and CSS Files
-Image Optimization
-AMP (Accelerated Mobile Pages)
-Mobile Site Visibility – It is very important that mobile sites be user-friendly. Font size must be as per browser compatibility and clear. Tapping should have a perfect gap so that user can surf the website easily
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