From Clicks to Conversions: How Webenza Drove 30% Lower CPL and 77% Higher Leads for ZoloStays

Client

ZoloStays is India’s largest co-living brand, offering fully managed accommodations designed for young professionals, students, and urban millennials. With a presence across major Indian cities, Zolo provides flexible, hassle-free living solutions that blend convenience, community, and comfort. The brand’s mission is to redefine the rental experience by combining technology, affordability, and a vibrant community ecosystem.

Objective

To scale lead generation efficiently across India’s top cities by optimizing ZoloStays’ performance marketing strategy — improving cost efficiency, conversion tracking, and visibility across digital channels.

Challenge

ZoloStays, India’s largest co-living brand, was facing high Cost per Lead (₹124–₹140) and inconsistent campaign performance. Lead tracking was partial, attribution was unclear, and budget distribution was uneven. The brand needed a structured, multi-channel approach to improve ROI, capture high-intent audiences, and win back share from competitors.

Approach

Webenza re-engineered Zolo’s performance ecosystem through targeted optimization and smarter attribution.

• Multi-Channel Strategy: Deployed Search, Display, YouTube, Discovery, and Performance Max campaigns on Google, complemented by Meta lead-gen and retargeting campaigns.
• Micro-Targeted Structuring: Segmented campaigns city- and cluster-wise to capture local demand; introduced competitor conquesting campaigns to reclaim lost leads.
• Bid & Budget Optimization: Shifted from Max Clicks to Max Conversions using automated tCPA bidding for stronger ROI.
• Accurate Tracking & Attribution: Implemented Thank You Page Redirection to ensure 100% lead tracking, improved store-visit measurement through GMB optimization, and unified Performance Max reporting to capture walk-ins.

Results

• Leads: 18,000 → 32,000+ per month (77% increase)
• CPL: ₹124–₹140 → ₹86.41 (30% lower)
• CTR (Google Ads): 1.66% → 6.23% (375% higher engagement)
• Offline Actions: 91,900+ store visits captured via improved attribution
• Competitor Wins: 5–7% → 12.89% of total leads

Key Takeaway

Through data-driven targeting, tighter attribution, and automated bidding, Webenza turned ZoloStays’ marketing into a performance engine — delivering more leads at lower cost, and measurable impact across online and offline channels.