Powering Yellow.ai’s Global Expansion with Precision Performance and SEO Strategy

Client

Yellow.ai is the world’s leading Conversational CX Automation Platform, combining the best of AI and human intelligence to automate customer experiences for large enterprises. Trusted by over 1,000 global brands including Sephora, MG Motors, Bajaj Finserv, Food Panda, BPCL, Waste Connections US, and Tata, the company operates in more than 30 countries, helping businesses deliver personalized, scalable, and multilingual customer engagement.

Objective

To strengthen Yellow.ai’s global acquisition funnel by driving high-quality leads, improving search visibility, and enhancing conversion efficiency across markets such as the US, UK, Europe, Africa, South East Asia, the Middle East, Latin America, Sri Lanka, and ANZ.

Approach

Webenza built a full-funnel performance and SEO strategy that targeted enterprise decision-makers at every stage of the funnel.

• Ran region-specific search campaigns optimized for high-intent keywords, aligning ad messaging with customer pain points.
• Restructured keyword and landing page architecture to improve Quality Scores, Ad Relevance, and conversion efficiency.
• Deployed custom intent, remarketing, and YouTube Discovery campaigns to sustain visibility and engagement.
• Executed LinkedIn lead-gen campaigns and gated content distribution to reach senior CX and marketing leaders.
• Promoted global events through personalized InMail campaigns that achieved above-industry engagement rates.

Results

• 118% increase in business leads through search campaigns at similar CPL
• 52% growth in overall search impression share
• 35% improvement in conversion rate for “AI Chatbot” solutions
• 129% higher MQL-to-SQL rate via website conversions
• 68% higher CTR
• 12% of total leads generated from large enterprises

Key Takeaway

Through data-driven optimization and precision targeting, Webenza turned Yellow.ai’s global marketing into a high-performance growth engine — driving measurable impact, improved efficiency, and a stronger global footprint in conversational AI.