A Partnership That Grew with Purpose: Shaping TPREL’s Digital Journey Toward Renewable Leadership

Client

Tata Power Renewable Energy Limited (TPREL), a subsidiary of Tata Power, is one of India’s leading renewable energy companies with a growing portfolio spanning solar, wind, hybrid, and green hydrogen projects.

Challenge

While Tata Power enjoys immense brand equity, awareness of its renewable energy arm was limited. TPREL needed to establish a distinct voice in the sustainability space — one that educated audiences, built industry credibility, and drove engagement across B2B and consumer segments.

The goals were clear:

• Build consistent, high-quality engagement across social platforms
• Strengthen brand authority and thought leadership in renewables
• Increase awareness of clean energy adoption and key initiatives like Ghar Ghar Solar

Approach

What began as a social media management engagement evolved into a multi-channel, long-term digital partnership spanning brand storytelling, B2B thought leadership, and executive positioning.

1. Social Media Leadership

Webenza built TPREL’s voice across LinkedIn, Instagram, Facebook, X, and YouTube through sustainability storytelling and industry insight-driven content. Over six years, this evolved into a robust, insight-led content ecosystem anchored in purpose and progress.

2. Thought Leadership & Executive Branding

We positioned TPREL and its leadership as trusted voices in the renewable energy landscape — managing the MD & CEO’s digital presence to strengthen influence among industry peers and stakeholders.

3. Integrated Campaigns & Live Amplification

From real-time event coverage and MoU signings to large-scale campaigns like Sustainable Is Attainable and Ghar Ghar Solar, we created a consistent, visually cohesive content system that celebrated TPREL’s innovations and partnerships driving India’s Net Zero 2070 vision.

4. Paid Performance & ORM

Targeted paid media campaigns amplified awareness for key verticals — rooftop solar, microgrids, EV charging, and green hydrogen. A proactive Online Reputation Management (ORM) framework ensured a strong, positive brand sentiment across digital platforms.

Results

TPREL’s digital ecosystem has grown into one of the strongest in India’s renewable sector:

• LinkedIn: 833K+ followers – among the top B2B voices in renewables
• Instagram: 39.8K+ followers – with consistent month-on-month growth
• Facebook: 30K followers – sustaining a vibrant community
• X: 13.3K followers – driving PR-led conversations
• YouTube: 12.8K subscribers – engaging audiences through long-form videos and shorts

Key Takeaway

Through a sustained, multi-disciplinary partnership, Webenza transformed TPREL’s digital presence into a category benchmark — one that unites thought leadership, social storytelling, and live amplification under a single, cohesive brand voice.

Today, TPREL stands as a front-runner in India’s renewable transition, inspiring awareness, trust, and action for a greener tomorrow.