A Global Web Overhaul Delivered at Record Speed

Objective

Salesforce wanted to revamp its AMER industry pages with refreshed branding, updated messaging, and new success stories while moving from Adobe Experience Manager to WordPress. The project, originally scoped to take two years, needed to be executed much faster without compromising on design quality, copy, or SEO.

What We Did

To meet the challenge, Webenza set up a dedicated 32-member in-house team spanning copy, design, SEO, and front-end development. Together, we rebuilt 14 key industry pages, which were critical sections of Salesforce’s global website, in just four months. Every page was crafted to bring consistency, clarity, and a stronger reflection of Salesforce’s industry leadership.

The result was a faster, more engaging website experience that set a new pace for how large-scale digital migrations can be done.

Outcomes

Impact

Salesforce’s AMER industry pages are now a powerful showcase of solutions, success stories, and thought leadership — built for scale, discoverability, and impact.

Powering Always-On Campaigns with Scalable Creative Production

What It Is

Salesforce partnered with Webenza to establish a dedicated Creative Studio supporting its Industries teams with quick-turnaround promotional material. The studio delivers a wide range of assets — from campaign banners, display and social ads, demand-gen creatives, and emailers to datasheets, landing page visuals, and other marketing collateral.

To keep pace with Salesforce’s global marketing needs, Webenza designed streamlined workflows, standardized templates, and a 24/7 cycle leveraging time zones. This ensures projects move seamlessly, maintain brand consistency, and scale without delays.

The Creative Studio gives Salesforce the agility to launch campaigns faster while ensuring quality and brand alignment across industries.

What We’ve Achieved

In just 9 months, the Creative Studio has produced:

The result

Salesforce now executes promotional campaigns with speed, scale, and consistency, turning creative production into a true growth driver.

Turning Complex Products into Powerful Stories

The Ask

Salesforce wanted a dedicated video partner to accelerate feature launches across industries. The need was clear: a specialized studio with motion graphics artists and program managers who could run multiple productions in parallel, ensuring speed, scale, and consistency.

What We Did

Webenza built the Salesforce Demo Studio, delivering high-grade videos tailored for industry audiences. By blending motion graphics, screen captures, and storytelling, we simplified complex products into engaging, easy-to-understand narratives. These assets supported Salesforce’s marketing, sales, and product teams, ensuring every launch had compelling video collateral.

What We Delivered

The Demo Studio has become Salesforce’s go-to video engine, powering product launches with clarity, creativity, and speed.

Bringing the Agentic AI Era to Life

The Requirement

Salesforce’s Industries AI business unit needed a creative partner to showcase its newest innovations at Dreamforce 2024 — one of the world’s largest tech stages. The ask was ambitious: deliver high-quality creatives, videos, interstitials, and webpages that would introduce Agentforce and spotlight Salesforce’s AI-first vision.

The Objective

Create launch-ready assets that captured the scale of Salesforce’s AI transformation, ensuring a strong presence both before and during the event.

What We Delivered

Webenza’s work powered Salesforce’s showcase of Agentforce and the broader shift from copilot tools to agentic AI, turning complex innovation into stories that resonated with a global audience.