OVERVIEW

• Strategy & Consulting
• UX & WEB
• Performance Marketing & Analytics

How we did it

On the occasion of World Yoga Day, we launched ‘The Ultimate Asanas’ campaign. The campaign inspired good health by focusing on advantages of Yoga through an interactive program and subtly promoted Kurl-on offerings. A well-known Yoga expert was invited to talk about the benefits of Yoga and how some Yoga poses could help achieve good sleep. 5 short videos were put up showing our Yoga expert practicing different Asanas (postures). Finally, a contest was conducted where people were asked 4 questions relating to different Asanas.

The outcome

Our Yoga Day initiative was hugely successful. ‘The Ultimate Asanas’ campaign was able to strike a chord with younger audiences who are concerned about maintaining a healthy lifestyle. Piggybacking on the newfound craze for Yoga again proved to be a smart move in attracting more eyeballs to increase brand visibility on World Yoga Day.