Turning Resolutions Into A Digital Movement With Haircare Goals

Objective

At the start of a new decade, Himalaya Hair Care wanted to help women make their hair part of their personal wellness resolutions. The goal was to build engagement, drive participation, and reinforce Himalaya’s positioning as a trusted companion in holistic self-care.

The Solution

We extended the success of #HealthyHairKaVaada into a larger movement — #HairGoals2020 — a campaign that invited women to set “goals” for their hair just as they do for fitness, health, or lifestyle.

Execution

• Influencer-Led Launch: Five leading beauty bloggers kicked off the campaign by sharing their own #HairGoals2020, inspiring thousands of women to post their promises for healthy hair.
• Aspirational Messaging: The content blended goal-setting with hair positivity, urging women to make small, achievable commitments to self-care.
• Social Momentum: The campaign gained traction across platforms, making haircare an empowering conversation.

Outcomes

The campaign became one of Himalaya’s most loved digital moments, transforming a simple New Year ritual into a relatable lifestyle statement.

Results

Awards:

• Marketing Campaign of the Year — National Awards for Marketing Excellence 2020
• Best Lifestyle Content on Social Platforms — ICL Awards

Building Deeper Emotional Affinity In The North-East With A Happy Hair Song By Tetseo Sisters

Objective

To strengthen Himalaya Hair Cream’s leadership in the North-East — where it already held a 37% market share — the goal was to build deeper emotional affinity through culture, music, and celebration.

The Solution

We launched #HappyHairMoments, a social campaign in partnership with the Tetseo Sisters, a beloved Northeastern pop band. At its heart was an original song celebrating “happy hair moments” — rooted in joy, confidence, and the Himalaya promise of healthy, nourished hair.

Execution

• Music-Led Storytelling: The song, created in collaboration with the Tetseo Sisters, resonated across the seven sister states, blending local pride with brand emotion.
• Visual Storytelling: The film celebrated everyday joy and natural beauty, closing with the line, “It’s a promise you’ll never forget.”
• Cultural Integration: A digital-first rollout ensured the campaign spoke to regional audiences in their own language of music and positivity.

Outcome

• A blend of authenticity, culture, and brand storytelling, the campaign deepened Himalaya’s bond with one of its strongest markets and became an award-winning success.

Results

Awards

• Marketing Campaign of the Year — National Awards for Marketing Excellence 2020

Making “Flakes” A Face Everyone Wanted Gone

Objective

To extend the brand’s ATL TVC for Himalaya’s Anti-Dandruff Shampoo, the goal was to transform a clinical message into a witty, relatable social conversation that could connect with younger audiences online.

The Solution

We created #AbDandruffHatao, a digital campaign that personified dandruff flakes as mischievous “Flakies.” The fun, quirky tone broke category monotony, making dandruff care both engaging and memorable.

Execution

• Humorous Creative Approach: Short videos and posts showcased “Flakies” as pesky characters that consumers were eager to eliminate.
• Interactive Content: Encouraged users to share their “no-flake confidence” and hair transformations.
• Cross-Platform Amplification: The campaign achieved mass reach through consistent storytelling across social platforms.

Outcome

By mixing humour with problem-solving, the campaign made a routine product category entertaining — and won multiple awards for creativity and innovation.

Results

Awards

• ACEF Gold — Creativity
• ICL Award — Most Innovative Creative Content in a Social Media Campaign
• IAMAI Silver — Best Digital Content (B2C Campaign)

When the World Unlocked, Himalaya Helped India Unlock Self-Care

Objective

As India began to reopen after months of lockdown, Himalaya Hair Care wanted to capture the nation’s collective feeling of relief, hope, and renewal — while keeping the brand relevant in an emotionally charged moment.

The Solution

We launched #UnlockHairCare, a digitally created film that redefined “unlock” as a metaphor for self-care and emotional release. Built entirely through digital storytelling (no shoot involved), the film mirrored how people were emerging from lockdown — ready to care for themselves again.

Execution

• Moment Marketing Insight: Tapped into the nationwide narrative of “Unlock 1.0,” using it as a hook to talk about rejuvenation and self-care.
• Digital-Only Production: The film was crafted using smart editing, design, and animation to match the lockdown context — shot-free but full of emotion.
• Social Rollout: Engaging copy, relatable visuals, and subtle product cues tied the story back to Himalaya’s ethos of natural healing.

Outcome

The campaign became one of the most successful moment-marketing pieces in the haircare category, delivering high engagement and strong brand sentiment without a single on-ground shoot.

Results

Awards

• Effective Use of Marketing Communication — National Awards for Marketing Excellence 2020
• Highest SOV Campaign in Category — ICL Awards (Best Motivational Content on Social Platforms)