From a Social Mandate to a Growth Partnership: Strengthening The Galleria Mall’s Digital Community

Client

The Galleria Mall, located in Yelahanka, Bangalore, is a vibrant retail and entertainment destination positioned as “Your Neighbourhood Mall.” With a mix of fashion, F&B, electronics, and entertainment brands, it’s designed to be a welcoming hub for community connection and everyday celebration.

Challenge

The Galleria Mall aimed to strengthen its digital identity and build deeper community engagement. While active on social media, the brand needed a more consistent content strategy, sharper positioning, and measurable ways to translate digital reach into real-world footfall.

Approach

What began as a social media mandate evolved into a multi-vertical digital partnership, focused on storytelling, engagement, and performance-driven growth.

• Distinct Social Identity: Created a cohesive content strategy with static posts, reels, and monthly photoshoots to keep the brand visually fresh and familiar.
• Local Influencer Collaborations: Partnered with creators from Yelahanka and North Bangalore to amplify festive and retail campaigns with authentic local voices.
• Event-Led Campaigns: Extended on-ground experiences online through CGI videos, short films, and real-time content during festivals and mall events.
• Continuous Optimization: Used data-backed insights to refine campaigns weekly, ensuring creativity and efficiency aligned with business goals.

Results

• 600–7,000+ new followers in 12 months
• Engagement rate up to 3.4%
• Higher interaction through DMs, replies, and mentions
• Stronger event participation and footfall from social promotions
• Consistent content flow: 15 posts, 15 reels, and 60 stories per month

Key Takeaway

Through an evolving, insight-led partnership, Webenza helped The Galleria Mall transform from a retail destination into a digital community brand — one that’s vibrant, connected, and locally loved.

Today, The Galleria Mall stands as North Bangalore’s most engaging neighborhood mall online, continuing to grow through creativity, collaboration, and community.