Strengthening Brigade’s Digital Ecosystem Through a Strategic Multi-Vertical Partnership

Challenge

As Brigade Group continued to grow its portfolio and digital touchpoints, the brand identified an opportunity to bring greater alignment across channels, enhance user experience, and ensure consistency across platforms. They sought a strategic partner who could support this vision with integrated digital solutions and sustained collaboration.

Approach

A Holistic Digital Partnership:
Webenza collaborated closely with Brigade Group to strengthen and streamline their digital presence, gradually extending support across residential, commercial, retail, and hospitality verticals.

Social Media Leadership:
Co-developed a unified content strategy for corporate channels, focused on leadership, brand initiatives, and industry insights. The success of this direction led to an expanded partnership across multiple business units to ensure consistent storytelling and engagement.

SEO Excellence:
Worked with Brigade to broaden the keyword universe from 5,000 to 20,000 per month and supported the growth of organic traffic from 55,254 (Feb ’23) to 91,966 (Jul ’25). These outcomes contributed to recognition at the e4m Maverick Awards 2023 for Best SEO Marketing.

Website Transformation:
Partnered with the Brigade team to consolidate multiple digital touchpoints into a scalable, user-friendly corporate website launched in June 2024. The elevated experience was further acknowledged with the Best Website Design Award at The Golden Brick Awards 2024, Dubai.

B2B Thought Leadership:
Supported the commercial and co-working verticals with strategic content and positioning that amplified Brigade’s leadership and innovation in the B2B space.

Key Takeaways

Through a collaborative, long-term partnership, Webenza supported Brigade Group in strengthening its digital ecosystem across residential, commercial, retail, and hospitality verticals, enhancing brand presence, elevating user experience, and building a cohesive digital foundation that continues to scale with the Group’s growth.