From One Mandate to a Multi-Vertical Partnership: Building Brigade’s Trusted Digital Ecosystem

Client

Brigade Group is one of India’s leading real estate developers, with a diversified portfolio spanning residential, commercial, retail, and hospitality verticals.

Challenge

Brigade Group’s digital presence was fragmented across multiple microsites and an outdated corporate website. Social media lacked consistency and meaningful engagement, while organic search visibility was limited. The brand needed a trusted partner to unify their digital strategy, strengthen brand equity, and drive engagement across all business verticals.

Approach

Webenza partnered with Brigade Group to create a cohesive, multi-vertical digital ecosystem and earned the client’s trust to extend our mandate across residential, commercial, retail, and hospitality businesses.

• Social Media Leadership: Developed a unified content strategy for corporate channels, anchored in thought leadership and industry insights. The successful collaboration led Brigade to entrust Webenza with their broader portfolio, ensuring consistent engagement and strengthened brand voice.
• SEO Excellence: Expanded Brigade’s keyword universe from 5,000 to 20,000 per month, growing organic traffic from 55,254 (Feb ’23) to 91,966 (Jul ’25), earning the e4m Maverick Awards 2023 for Best SEO Marketing.
• Website Transformation: Consolidated fragmented microsites into a scalable, user-friendly corporate website, launched in June 2024, elevating user experience and winning the Best Website Design Award at The Golden Brick Awards 2024, Dubai.
• B2B Thought Leadership: Crafted strategies for commercial and co-working segments, reinforcing Brigade’s credibility and innovation in the B2B space.

Key Takeaways

Through a long-term, multi-disciplinary partnership, Webenza helped Brigade Group build a unified digital ecosystem across residential, commercial, retail, and hospitality verticals, strengthening brand equity, boosting engagement, and earning the client’s trust to expand our collaboration across their entire portfolio.