Bosch India Turns 100 With A Futuristic Spark, Driving Record-Breaking Digital Engagement

Client

Bosch India is a leading engineering and technology company operating across automotive, consumer products, mobility solutions, and automotive aftermarket services (AA). Known for innovation and quality, Bosch develops scalable products and solutions that enhance mobility, consumer experiences, and business operations, with its Mobility Innovation Hub driving ideation and cross-business integration.

Challenge

Bosch’s digital presence was fragmented across multiple business units. The brand needed a trusted digital partner to:

• Strengthen thought leadership and corporate reputation
• Drive awareness, engagement, and footfalls for launches such as Bosch Car Service (BCS) and SPARK.nxt
• Develop scalable digital solutions for mobility and aftermarket services
• Highlight Mobility as the innovation hub powering new products, enhancements, and cross-BU integration

Approach & Key Interventions

• Corporate Thought Leadership: Managed Bosch’s corporate social channels, elevating the brand as a technology and automotive leader. Flagship campaigns included #SafetyForLife and SPARK.nxt Campus Launch, celebrating Bosch’s 100-year milestone in India with pre-launch buzz, live coverage, and post-event amplification.
• Bosch Car Service & Bosch Automotive Aftermarket (AA): Multi-channel campaigns including social media, SEO, and location-based activations drove awareness, footfalls, and brand trust, rapidly scaling 250+ outlets and strengthening aftermarket visibility.
• Bosch Mobility – Innovation Hub: Developed solutions like Park Zeus and Fleet Zeus to simplify parking, fleet management, and operations. The hub drives ideation, product enhancements, and integration across business units.
• Bosch One (Consumer Products): Unified online portal promoted via SEO, performance marketing, and social campaigns, seamlessly funneling users to Amazon and boosting conversions.

Impact

• Strengthened Bosch’s corporate reputation and thought leadership
• Increased awareness, engagement, and footfalls for BCS and AA
• Delivered scalable, consumer-focused mobility solutions improving efficiency and user experience
• Reinforced Bosch Mobility as a trusted innovation hub, powering new products and cross-business integration

Results