From Visibility to Value: Strengthening Acuity Knowledge Partners’ Organic Growth Engine

Client

Acuity Knowledge Partners is a global leader in research, analytics, technology, and business intelligence for the financial services sector.

Objective

Boost organic visibility, traffic, and conversions by aligning SEO with business priorities — optimizing content, structure, and performance to attract high-intent users and strengthen brand authority.

Challenge

Despite a healthy traffic base (~11,500 monthly users), Acuity’s website faced key gaps in:

• On-page and content optimization
• Discoverability of niche service pages
• Structured internal linking to build authority

The task was to turn visibility into qualified business outcomes.

Approach

• Keyword Strategy: Expanded focus to niche, high-value terms across private equity, investment banking, and ESG; mapped keywords to solution pages for stronger relevance.
• Technical SEO: Fixed crawl and indexation issues, enhanced Core Web Vitals, and optimized site structure for smoother navigation.
• Content Optimization: Developed SEO-led page outlines enriched with industry terminology and case narratives.
• Structured Data & Linking: Added schema markup and internal linking clusters to improve SERP visibility and topical authority.

Results

• +14% impressions and +15% clicks (Q3–Q4)
• +62% global sessions, +29% users
• USA traffic up 40%, users up 50%
• Organic leads: 191 → 238
• Revenue from organic closures increased by 100%

Key Takeaway

A focused, data-driven SEO transformation turned Acuity’s website into a high-performing growth channel — building stronger visibility, engagement, and measurable business impact across global markets.