A Partnership That Turned [24]7.ai’s Culture into Its Strongest Brand Voice

Challenge

[24]7.ai wanted to go beyond its tech leadership image and build a people-first brand narrative that resonated with employees, candidates, and customers alike. The goal was to unify communication, strengthen employer branding, and create a culture-led digital presence that reflected innovation and inclusivity.

Approach

What began as a social media management brief evolved into a comprehensive, multi-channel relationship covering content, campaigns, ORM, and paid media.

• Built an authentic brand voice showcasing [24]7.ai’s culture, diversity, and thought leadership.
• Created quarterly campaigns like #ChangeTheConversation, #StayHome247, #WomenInAI, and #StartAFresh to communicate the brand’s EVP pillars.
• Activated employee advocacy by featuring team stories across platforms.
• Leveraged ORM and targeted performance campaigns to drive engagement, visibility, and recruitment outcomes.

Results

• 20% average engagement rate month-on-month
• 3M+ impressions across social platforms
• 2.5% organic follower growth monthly
• 350+ qualified leads through native lead-gen campaigns

Key Takeaway

Through an ongoing partnership rooted in creativity and consistency, Webenza transformed [24]7.ai’s digital presence into a powerful employer brand ecosystem — one that celebrates people, promotes purpose, and fuels pride across every touchpoint.

The Campaign That Changed the Conversation About Women and Diversity at Work

Objective

To challenge how corporate India speaks about women and inclusivity — moving away from token appreciation posts and overused stereotypes to build a campaign that reflects real voices, real change, and real equality at the workplace.

Challenge

In most workplaces, conversations around women’s empowerment and diversity remain surface-level. Communication tends to sound polished but disconnected from the realities of modern professionals. [24]7.ai wanted to change this narrative — to celebrate women and diversity in a way that was authentic, inclusive, and rooted in everyday truth, not corporate rhetoric.

Approach

We conceptualized #ChangeTheConversation, a bold brand movement that aimed to shift how inclusivity is expressed in the workplace — from performative to personal. The campaign centered on real people with real experiences, sharing stories that redefined strength, confidence, and individuality.

• Launched with a series of short films and social-first videos that spotlighted women and allies who are shaping change every day.
• Collaborated with creators like Tejasvi Nayak, Sumitra Sriram, and Anwesa Chakraborty, who brought their unique journeys to life — breaking biases and challenging traditional definitions of success.
• Featured [24]7.ai employees across roles and backgrounds, celebrating diversity across gender, identity, and thought.
• Created visually striking posts and narratives that rejected corporate clichés and embraced human honesty — backed by the unifying line: “We inspire change. We walk the talk.”
• Deployed a cross-platform content strategy across LinkedIn, Instagram, and Facebook, blending organic storytelling with paid amplification for maximum reach and relevance.

Results

• 3M+ impressions across platforms
• 20% engagement rate with strong community participation and organic conversation
• High brand sentiment and recognition for authenticity in communication

Key Takeaway

#ChangeTheConversation wasn’t just a campaign — it was a wake-up call to how corporate India talks about women and diversity. By moving beyond performative messaging and showcasing genuine voices, [24]7.ai and Webenza sparked a dialogue that made inclusivity more human, more honest, and far more real.