Our approach to UX is to begin, at the beginning, with meticulous research before we put pencil to paper. Using various techniques and tools, including stakeholder interviews, UX workshops, contextual inquiries, surveys, observational studies and usability testing, we gain an in-depth understanding of user behavior and their needs, to add context and insight into the process of designing the user experience.

Combined with UX Audits and Competitive UX Benchmarking, this crucial research phase enables us to discover actionable customer insights, to help prioritize features and drive strategic product decisions.

  • Product Audit & Review
  • Competitive Benchmarking
  • Brand Research
  • Consumer Research