When one of India’s leading real estate developers, Prestige Group approached us to create a lead generation campaign for four of their properties, we put in all our expertise to craft one of the best digitally integrated campaigns.
Prestige Group wanted us to promote four of their properties, in different budget ranges, to cater to the needs of varied home buyer segments:
They asked us to craft a performance focussed marketing campaign with lead generation at its core.
Starting with a detailed research to understand the user behaviour and the platforms that engaged potential real estate buyers, we followed it up by identifying prime digital spaces, shortlisting and then bidding on them to run display ads. The click through rate owing to an in-depth research was phenomenal. But we didn’t call it quits just there, we went ahead and even tracked the behaviour of the user after lead generation, i.e. which websites they visited in order to craft new messaging and creatives.
While the campaign started by building on the overall value of the brand Prestige, it soon rolled out to creatives that highlighted the USPs and other benefits of the four properties across social channels. An optimised targeting mechanism which changed on a day to day basis, accompanied by location & content specific creatives and strategically placed digital roadblocks not only increased brand impressions but also helped in generating quality leads.
The campaign managed to generate more than 3,500 leads in just 2 months.
brand impressions were created.
Garnered a cumulative reach of over 10 million people on Facebook alone.
The campaign significantly increased Prestige Group’s brand recognition & recall and managed to establish an incremental growth in website traffic, Twitter followers and Facebook likes. In a span of just 90 days and only utilising social media, we managed to generate over 7,500 leads and an unprecedented number of brand impressions.
Winners in Digital Marketing for successful use of CSR CEF Customer Engagement Award 2015 - 16
page likes during the
users on Facebook.
impressions on Twitter.
organic followers on Twitter