Manipal Hospitals wanted to leverage its standing as a leader in healthcare by promoting the concept of healthy living, by connecting with people through social media. The plan was to crowdsource a large collection of videos and use this to drive engagement and awareness on topics as diverse as no smoking, cancer, eye donation, drug abuse, depression and road safety.
The action was kick started with an interactive microsite where filmmakers could get to know all about the contest and submit their videos. This was followed up with a robust social media strategy which also included engagement with 100+ groups associated with short film making and an effective influencer engagement, with 3 of the influencers creating their own videos. All this…backed up with a well-orchestrated strategy involving email marketing, internal communication and user generated content. Going beyond things digital, campaign posters were distributed in select colleges for visual arts, film making and engineering. All this, backed up with a well-orchestrated strategy involving email marketing, internal communication and user generated content.
videos across 6 categories
film makers participated
Apart from projecting Manipal Hospitals as a thought leader in increasing public awareness through social media, the SEIZE THE STORY campaign created a rich repository of videos that the brand can leverage to encourage people to make healthy choices for a healthier India.
short films received in 8 languages
video views through
impressions across social & web