{"id":475,"date":"2012-11-05T05:04:46","date_gmt":"2012-11-05T05:04:46","guid":{"rendered":"https:\/\/www.webenza.com\/blog\/?p=475"},"modified":"2025-10-13T11:38:27","modified_gmt":"2025-10-13T06:08:27","slug":"webenzaenters-social-media-analytics-with-incpot","status":"publish","type":"post","link":"https:\/\/www.webenza.com\/blog\/webenzaenters-social-media-analytics-with-incpot\/","title":{"rendered":"Webenza Enters Social Media Analytics with IncPot"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2012\/11\/blog.jpg\" alt=\"blog 1\" \/><\/p>\n<p>Webenza India Pvt. Ltd, a leading digital marketing agency unveils their Social Media Analytics product- IncPot. This marks the agency\u2019s entry into the product space and Webenza becomes one of the few agencies with high-end analytics and technical capabilities.<\/p>\n<p>With IncPot, Webenza launches the first of its kind integrated marketing suite for enterprises.<\/p>\n<p>Founder and CEO of Webenza, Puneet Pahuja, says \u201cIncPot is the weapon for utilizing the Mechanics &amp; Dynamics of online conversations in order to get insights, attention and interest in an arena where we are not interrupting conversations but contagiously igniting them\u201d. He adds, \u201cIt\u2019s not about hunting. It is about farming. It\u2019s about cultivating relationships.\u201d<\/p>\n<p><!--more--><\/p>\n<p>Puneet, who has 20 years of experience working in the Technology &amp;Analytics industry, reaffirms the entry of Webenza into Social Media Analytics space with specialized focus on bringing the best practices of Analytics in Marketing and Risk Management to Social Media.<\/p>\n<p>Sneh Sharma, Director Webenza, says, \u201cIt\u2019s time for Enterprises to think beyond Facebook or Twitter. It\u2019s time to think of Digital and Social Media ROIs and it can only come with defined KPIs and best practices. Integrated Marketing suite with IncPot is the initiative of Webenza to help Enterprises in this regard.\u201d<\/p>\n<p>With the launch of the tool, Webenza unveils its most ambitious change in business model through the next-gen Website. The website reaffirms its commitment to creativity, out-of-the-box thinking &amp; passion towards technology. On the homepage, an ROI calculator has been added enabling marketers to have complete transparency on the money spent on Digital initiatives.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Webenza India Pvt. Ltd, a leading digital marketing agency unveils their Social Media Analytics product- IncPot. This marks the agency\u2019s entry into the product space and Webenza becomes one of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[109,59],"tags":[],"class_list":["post-475","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-all","category-creative","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webenza Enters Social Media Analytics with IncPot - Webenza Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webenza.com\/blog\/webenzaenters-social-media-analytics-with-incpot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webenza Enters Social Media Analytics with IncPot - Webenza Blog\" \/>\n<meta property=\"og:description\" content=\"Webenza India Pvt. 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