{"id":4062,"date":"2019-05-30T12:08:41","date_gmt":"2019-05-30T06:38:41","guid":{"rendered":"https:\/\/www.webenza.com\/blog\/?p=4062"},"modified":"2025-10-13T11:33:59","modified_gmt":"2025-10-13T06:03:59","slug":"4062-2","status":"publish","type":"post","link":"https:\/\/www.webenza.com\/blog\/4062-2\/","title":{"rendered":"Here’s What Marketers Should Takeaway From Facebook F8 2019"},"content":{"rendered":"

Here’s What Marketers Should Takeaway From Facebook F8 2019<\/strong><\/h3>\n

Facebook held its 10th<\/sup> F8 event on April 30th,<\/sup> 2019, and the event started off with a very bold statement \u2013 \u201cYOUR FUTURE IS PRIVATE\u201d.<\/p>\n

Following a year of crisis concerned with the privacy policy, this year\u2019s Facebook F8 event was all about building a privacy-focused social platform. Even though this event for developers, creators, entrepreneurs, and innovators is branded as a \u2018Developers Event\u2019, there are several ways in which marketers like you and I can benefit from.<\/p>\n

In this article, we will discuss the major announcements that marketers should watch out for.<\/p>\n

1.\u00a0 Facebook Desktop Messenger App<\/strong><\/h3>\n

 <\/p>\n

What\u2019s new<\/strong><\/h4>\n

Facebook has completely redesigned Messenger and users can now view statuses, stories, send messages, make voice and video calls, groups calls with friends across all three platforms \u2013 Facebook, Instagram, and Messenger. This end to end encrypted app is now available as a native platform for Windows and Mac OS.<\/p>\n

Facebook also added a co-viewing feature to the Messenger app to enable users to discover and watch videos from Facebook together in real time
\n
\n<\/a><\/p>\n

<\/h4>\n

What marketers can do now<\/strong><\/h4>\n

A unified messenger means, businesses can now communicate with users across platforms to perform a certain action. Facebook has also added lead generation templates to Ads Manager. This enables marketers to create an ad which drives people to a simple question and answer section in the messenger to learn more about the customers.<\/p>\n

This will help customers to book an appointment with businesses within a messenger conversation. If businesses test this out and find attractive results, this will encourage them to integrate more messenger automation processes, which is the next big thing in digital marketing.<\/p>\n

The co-viewing feature opens a new marketing channel for video ads and a new revenue opportunity on Facebook.<\/p>\n

<\/p>\n


\n2.\u00a0 Whatsapp Business Catalog<\/strong><\/h3>\n

 <\/p>\n

What\u2019s new<\/strong><\/h4>\n

Whatsapp, Facebook\u2019s acquired messaging platform, is getting a new feature for its business app. Whatsapp business will now have an option to add product catalogs to their accounts.<\/p>\n

 <\/p>\n

What marketers can do now<\/strong><\/h4>\n

Whatsapp business has proven to be a great way for small businesses to interact with their customers. With product catalogs, businesses can showcase their products to people, and they can easily discover or enquire about them. This greatly helps in introducing new products to the customers and follow up on conversions.
\n<\/p>\n

 <\/p>\n

3.\u00a0 Instagram<\/strong><\/h3>\n

 <\/p>\n

What\u2019s new<\/strong><\/h4>\n

There are quite a few updates for Instagram this year.<\/p>\n

<\/h4>\n

Shop from the creators<\/strong><\/h4>\n

The shop section has now got an upgrade where users can purchase directly from the creator’s photos and the purchase can be completed within the Instagram platform using the new in-app checkout process so that user need not navigate to an external website to complete the purchase.<\/p>\n

Create Mode<\/em><\/strong><\/h4>\n

A soon to be globally launched feature will allow users to create a post from scratch without having to add a photo or video, to begin with, the posting. The create mode opens a blank canvas where users can experiment with different creative tools, including effects and stickers.<\/p>\n

<\/p>\n

<\/h4>\n

Personal Connection<\/em><\/strong><\/h4>\n

Considering the huge success of Instagram stories, which is more private and less interruptive, Instagram is also planning to focus less on the follower counts and like counts to reduce the significance on achieving the vanity metrics.<\/p>\n

<\/h4>\n

What marketers can do now<\/strong><\/h4>\n

Instagram has always been known as a platform where the users take action based on vanity metrics. It\u2019s good that Instagram is rolling out this update to improve the personal connection, but this is something marketers should really watch out for.<\/p>\n

Even though Instagram\u2019s algorithm to highlight a content will still be based on the post likes, the reduced visibility of the follower count and post likes might have a major impact on how the users interact with posts, and the engagement rates.<\/p>\n


\n4.\u00a0 Facebook AR<\/strong><\/h3>\n

<\/h4>\n

 <\/p>\n

What\u2019s New<\/strong><\/h4>\n

An update which I was personally anticipating for a while now \u2013 Spark AR Studio is now also available for Windows. This will allow more developers to create AR filters for Facebook products, and Instagram will soon be open to all AR developers to allow them to create AR experiences on Instagram.
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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