{"id":3946,"date":"2019-05-17T18:31:58","date_gmt":"2019-05-17T13:01:58","guid":{"rendered":"https:\/\/www.webenza.com\/blog\/?p=3946"},"modified":"2025-10-13T11:34:00","modified_gmt":"2025-10-13T06:04:00","slug":"7-ways-ace-content-social-media","status":"publish","type":"post","link":"https:\/\/www.webenza.com\/blog\/7-ways-ace-content-social-media\/","title":{"rendered":"7 Ways to Ace Content on Social Media"},"content":{"rendered":"

Cracking the right mix of content on social media is trickier than it sounds. While a lot of brands might feel it\u2019s a cakewalk, let\u2019s do a quick reality check and agree that it\u2019s much more than just coming up with content buckets.<\/p>\n

From what I have learned in the last 8 years, the quality of your content decides the popularity of your page. Today, the audience on social media want to be involved and interact with brands.<\/p>\n

Let\u2019s look at 7 different ways to make your content rock on social \u2013<\/p>\n

1. Be real, be you!<\/strong><\/p>\n

Gone are the days when users loved flowery, fancy copies. It\u2019s time we talk real its the time we become practical.<\/p>\n

Spend some time in making sure you have set the right goal for your content. By churning out off-beat content that successfully engages relevant audience involves 2 E\u2019s – Exploration & Empathy<\/em>.<\/p>\n

Exploration<\/strong><\/p>\n

Be transparent, give out statistics, talk about what goes in making your product. Users love that, it builds trust & adds to shareability. It\u2019s ok to fail a couple of times and experiment with different types of content to finally conclude and say what works.<\/p>\n

Empathy<\/strong><\/p>\n

Be empathetic and connect with the consumers at an emotional level. If the answer to your question \u201cDoes this content piece work for me?\u201d is a NO, then the content doesn\u2019t work.<\/p>\n

\"Genuine<\/a><\/p>\n

2.<\/strong>Relatability<\/strong><\/p>\n

Content makes the most sense when it\u2019s relatable. Users need to relate to what they read. This will help you garner organic engagement. When it comes to triggering emotions, @Paperboat has aced the relatability game. Riding on nostalgia, they have simply won hearts and keep doing that with each passing day.<\/p>\n

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3<\/strong>.Platform Specific<\/strong><\/p>\n

Every platform has its own audience. It is fine to have a different set of content across platforms. Optimizing content basis platform is vital given the intent of the user\u2019s presence on that very platform. While Facebook works best for videos & rolling-out informational posts, Instagram is more image oriented and a visually led platform.<\/p>\n

The intent with which a user logs in on Instagram needs to be respected. Hence, while a content piece might work wonders on Facebook, it could fall flat on Instagram and Twitter.<\/p>\n

If you scroll through BMW\u2019s Facebook Channel, you\u2019ll see a mix of content formats ranging from informational posts with creatives, albums, sharing posts from the mother brand\u2019s page, videos, etc. whereas the Instagram feed is oozing with beautiful pictures of the car.<\/p>\n

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\n<\/a>4.Topical:<\/strong><\/p>\n

The only brand that comes to my mind when you talk about leveraging topical content is AMUL. Be it the recent rap trend \u2018Apna Time Aayega\u2019 to joining \u2019How\u2019s the Josh!\u2019 clan, AMUL has never disappointed us when it comes to keeping up with topical content.<\/p>\n

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Benefits of Topical Content<\/strong><\/p>\n