You can run hyperlocal ads on Facebook to cater to customers who are present\/reside near your store.<\/p>\n
To make it worth their time, creatives that announce an exclusive offer\/discount can be used.<\/p>\n
This can be done in 3 ways:<\/p>\n
i) Store Visit Objective<\/strong><\/h4>\nSelect the store visit objective in the Ads Manager, choose the locations you wish to advertise in, and the distance from the store where you want the ads to appear.<\/p>\n
![\"Facebook](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/Facebook-Ad-Marketing-Obejective.jpg\")
<\/a><\/p>\nNote: You have to list all the store locations in the Business Manager to run Store Visit Ads.<\/em><\/p>\nii) Targeted Locations<\/strong><\/h4>\nYou can alternatively choose the engagement objective and geo-tag the ad to your store’s location with a suitable distance radius. The Google map link to your store can be mentioned in the post copy to make it easier for the customer to locate your store.<\/p>\n
iii) ManyChat Tool<\/strong><\/h4>\nManyChat is a unique Facebook Messenger bot tool which has plenty of features. You can read more about it here.<\/a><\/p>\nUsing the Facebook Comments widget in ManyChat, you can send a unique coupon code using Facebook Messenger to everyone who comments on your post.<\/p>\n
![\"ManyChat\"](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/ManyChat.jpg\")
<\/a><\/p>\nThis way, the customer has to engage with you to get a unique coupon code.<\/p>\n
Case Study Corner:<\/strong><\/h3>\nIn April 2018, Coca Cola ran a hyperlocal ad campaign in the Netherlands to market their product Fuze Tea. The campaign reached more than 1.4 million unique shoppers and over 32,000 shoppers redeemed the offer at their local supermarket.<\/p>\n
![\"Coca](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/Coca-Cola-Facebook-Ad.jpg\")
<\/a>Source<\/a><\/p><\/div>\nRead more about this here<\/a>.<\/p>\nb) Influencers<\/strong><\/h3>\nInfluencers are present in almost all industries today, and an influencer with a good set of followers can give your retail store the necessary exposure it needs to get more customers in the door.<\/p>\n
This can be more effective if you can get an influencer on board to visit your store and create content there during a sale. The audience will get an in-store experience on the influencer\u2019s channel.<\/p>\n
![\"Easybuy](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/Easybuy-Facebook-Post.jpg\")
<\/a>Source<\/a><\/p><\/div>\nQuick Instance:<\/strong><\/h3>\nGoogle invited popular influencers like Us the Duo, Wong Fu Productions, and MyCupcakeAddiction to spread the word about their block party.<\/p>\n
This was an event held in Los Angeles to showcase the various features of Google Play Music and Google Home.<\/p>\n
![\"Wong](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/Wong-Fu-Google-Event.jpg\")
<\/a>Source<\/a><\/p><\/div>\nc) Email Marketing<\/strong><\/h3>\nThere is a section of digital marketers and clients who believe that people don\u2019t read marketing emails anymore.<\/p>\n
This is not really true. If you showcase the right content and target the right audience, you can still get more customers to visit your outlet.<\/p>\n
You can primarily target the right customers in two ways:<\/p>\n
i) Location-based<\/strong><\/h4>\nBased on the data collected from your stores, target the customers who belong to a particular area if you\u2019re running any offer\/new product launch in a specific store.<\/p>\n
For example, if your store at Indiranagar, Bengaluru is running an offer, target the customers of the Indiranagar store and nearby areas.<\/p>\n
![\"Locate](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/Locate-Your-Store.jpg\")
<\/a>Source<\/a><\/p><\/div>\nii) Product based<\/strong><\/h4>\nIf you\u2019re running promotions on a particular product across all your stores, you can target customers who have purchased that product or similar products previously from any of your stores.<\/p>\n
Case Study Corner<\/strong><\/h3>\nExtra Space Storage, a self-storage company, based out of the United States has close to a million storage units across the country.<\/p>\n
They noticed that 45% of the customers didn\u2019t show up at the facility after making a reservation and that most of the prospective customers weren\u2019t aware of the process of using a storage facility.<\/p>\n
Extra Space Storage ran a customer-focused email marketing campaign wherein they gave step by step instructions about the entire process and educated their customers.<\/p>\n
![\"Case](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/04\/Case-Study-Corner.jpg\")
<\/a>Source<\/a><\/p><\/div>\nAfter the campaign, they noticed a 50% increase in email conversions and a 23% increase on rentals made from mobile devices.<\/p>\n
<\/a><\/p>\nNote: You have to list all the store locations in the Business Manager to run Store Visit Ads.<\/em><\/p>\n You can alternatively choose the engagement objective and geo-tag the ad to your store’s location with a suitable distance radius. The Google map link to your store can be mentioned in the post copy to make it easier for the customer to locate your store.<\/p>\n ManyChat is a unique Facebook Messenger bot tool which has plenty of features. You can read more about it here.<\/a><\/p>\n Using the Facebook Comments widget in ManyChat, you can send a unique coupon code using Facebook Messenger to everyone who comments on your post.<\/p>\n This way, the customer has to engage with you to get a unique coupon code.<\/p>\n In April 2018, Coca Cola ran a hyperlocal ad campaign in the Netherlands to market their product Fuze Tea. The campaign reached more than 1.4 million unique shoppers and over 32,000 shoppers redeemed the offer at their local supermarket.<\/p>\n Source<\/a><\/p><\/div>\n Read more about this here<\/a>.<\/p>\n Influencers are present in almost all industries today, and an influencer with a good set of followers can give your retail store the necessary exposure it needs to get more customers in the door.<\/p>\n This can be more effective if you can get an influencer on board to visit your store and create content there during a sale. The audience will get an in-store experience on the influencer\u2019s channel.<\/p>\n Source<\/a><\/p><\/div>\n Google invited popular influencers like Us the Duo, Wong Fu Productions, and MyCupcakeAddiction to spread the word about their block party.<\/p>\n This was an event held in Los Angeles to showcase the various features of Google Play Music and Google Home.<\/p>\n Source<\/a><\/p><\/div>\n There is a section of digital marketers and clients who believe that people don\u2019t read marketing emails anymore.<\/p>\n This is not really true. If you showcase the right content and target the right audience, you can still get more customers to visit your outlet.<\/p>\n You can primarily target the right customers in two ways:<\/p>\n Based on the data collected from your stores, target the customers who belong to a particular area if you\u2019re running any offer\/new product launch in a specific store.<\/p>\n For example, if your store at Indiranagar, Bengaluru is running an offer, target the customers of the Indiranagar store and nearby areas.<\/p>\n Source<\/a><\/p><\/div>\n If you\u2019re running promotions on a particular product across all your stores, you can target customers who have purchased that product or similar products previously from any of your stores.<\/p>\n Extra Space Storage, a self-storage company, based out of the United States has close to a million storage units across the country.<\/p>\n They noticed that 45% of the customers didn\u2019t show up at the facility after making a reservation and that most of the prospective customers weren\u2019t aware of the process of using a storage facility.<\/p>\n Extra Space Storage ran a customer-focused email marketing campaign wherein they gave step by step instructions about the entire process and educated their customers.<\/p>\n Source<\/a><\/p><\/div>\n After the campaign, they noticed a 50% increase in email conversions and a 23% increase on rentals made from mobile devices.<\/p>\nii) Targeted Locations<\/strong><\/h4>\n
iii) ManyChat Tool<\/strong><\/h4>\n
<\/a><\/p>\nCase Study Corner:<\/strong><\/h3>\n
<\/a>b) Influencers<\/strong><\/h3>\n
<\/a>Quick Instance:<\/strong><\/h3>\n
<\/a>c) Email Marketing<\/strong><\/h3>\n
i) Location-based<\/strong><\/h4>\n
<\/a>ii) Product based<\/strong><\/h4>\n
Case Study Corner<\/strong><\/h3>\n
<\/a>