\u201cSet It & Forget It\u201d;<\/strong><\/h3>\nSEO is never a set and forget endeavour. One can run into brands\/entrepreneurs who think that once the system is set then there\u2019s no tweaking or change required in SEO<\/li>\n<\/ol>\n
Below points are why you shouldn\u2019t take it for granted & forget it<\/p>\n
\n- Search Algorithms change all the time<\/a>, so does the strategy and content approach for the website<\/li>\n
- Based on consumer trends\/new trends we need to produce content for the website or need to create pages as per your SEO Strategy<\/li>\n
- One should check the bounce rate for website\/any specific page or if one sees a change in the funnel. UX, conversion rate optimization and CTR optimization plays a crucial role<\/li>\n
- Website speed needs to be optimized on a timely basis otherwise you tend to lose your consumers due to low speed. One can always check their website speed by using\u00a0Google page speed insights<\/a><\/li>\n<\/ul>\n
<\/p>\n
![\"Google\"](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Google.gif\")
<\/a><\/p>\n\n- \n
Works For Few Industries Only;\u00a0<\/strong><\/h3>\nSocial media works only for a few industries, said who? One should keep an emphasis on key channels for there industry and shouldn\u2019t focus on all the channels<\/li>\n<\/ol>\n
For eg: If you\u2019re a fashion retail brand then you can\u2019t keep a high focus on LinkedIn but your key focus lies on Instagram or Tik-Tok, depending on your geography of operations<\/p>\n
But on the contrary, companies like\u00a0IBM<\/a>\u00a0and\u00a0Maersk<\/a>\u00a0are killing it on Instagram. So, it really doesn\u2019t affect which company you\u2019re but what matters is what kinds of strategy you adopt for your social media channels<\/p>\n![\"IBM\u2019s](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/IBM\u2019s-Instagram-Post-1.png\")
<\/a>Source: IBM\u2019s Instagram Handle<\/p><\/div>\n
![\"Maersk\u2019s](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Maersk\u2019s-Instagram-Post-1.png\")
<\/a>Source: Maersk\u2019s Official Instagram Handle<\/p><\/div>\n
\n- \n
Avoid It;<\/strong><\/h3>\nCompanies\/brands have this perception of avoiding negative reviews\/complaints and they either avoid or hide. It\u2019s never a good practice to avoid any complaints or negative reviews.<\/li>\n<\/ol>\n
![\"envisionup.com](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/envisionup.com-Reviews.png\")
<\/a>Source: envisionup.com<\/p><\/div>\n
<\/p>\n
![\"Google](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Google-Reviews.png\")
<\/a>Source: Google<\/p><\/div>\n
Accept your fault and try to empathetic & it will surely earn you reputation and even an extra buck for future transactions<\/p>\n
\n- \n
How Can I Be Online;<\/strong><\/h3>\nSaid who? Yes, many brands\/entrepreneurs think that it\u2019s not the right practice to have their presence online. One should have the right objective in mind if they plan to enter any social media channel or plan to do anything<\/li>\n<\/ol>\n
Charmin<\/a>, a toilet paper brand who went live on social media channels and never looked back<\/p>\n![\"Charmin\u2019s](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Charmin\u2019s-Facebook-Post.png\")
<\/a>Source: Charmin\u2019s Facebook Page<\/p><\/div>\n
![\"Charmin\u2019s](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Charmin\u2019s-Twitter-Post.png\")
<\/a>Source: Charmin\u2019s Twitter Page<\/p><\/div>\n
<\/p>\n
\n- \n
It\u2019s Everything;<\/strong><\/h3>\nClick through rate is everything, not necessarily. A high CTR means that your ad creative is doing pretty good and people are clicking on your ad but it doesn\u2019t mean it converts to sales\/leads.<\/li>\n<\/ol>\n
One should always look out for the below while running campaigns:<\/p>\n
\n- Landing Page relevancy; landing page should be relevant to the ad creative shown and shouldn\u2019t be different<\/li>\n
- Poor Web Design; our ad creative got a person to click and land on our page but the next step is action (form filling\/subscription etc.). Poor website design can lead a person to have problems in filling the details\/adding to cart\/making a purchase<\/li>\n
- Conversion Rate Check; one should check the conversion rate for assuming that the campaign has been successful<\/li>\n<\/ul>\n
At the end of a campaign, what really matters is the Conversions which a campaign got you and not Click through rate.<\/p>\n
\n- \n
You Should Constantly Redesign;<\/strong><\/h3>\nConstantly re-designing? One should always look back to data and see if it makes sense to re-design your page\/site<\/li>\n<\/ol>\n
Think before you unnecessarily re-invent the wheel<\/p>\n
![\"Think](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Think-Before-Re-Invent.gif\")
<\/a><\/p>\nOne should constantly test various parameters to see if a page\/site needs to be re-designed or not. Below are some parameters:<\/p>\n
\n- Is your design outdated?<\/li>\n
- Is your sales\/conversions decreasing?<\/li>\n
- Have you received feedback\/complaints from users?<\/li>\n
- Have you mapped your competition?<\/li>\n
- Have you checked your visitor recordings\/heat-maps\/scroll-map?<\/li>\n
- Is your bounce rate continuously increasing for the entire site?<\/li>\n<\/ul>\n
Testing is good but a complete re-design is always not required. If any specific page has any of the above pain points then one should discuss it with the UI\/UX team and take things forward.<\/p>\n
\n- \n
Not For Branding;<\/strong><\/h3>\nSearch Engine Marketing shouldn\u2019t be focused on branding and should be intent driven only. But, if no one has seen you then you are lost<\/p>\n
Below research shows the uplift for the verticals via SEM<\/li>\n<\/ol>\n
<\/p>\n
Social media works only for a few industries, said who? One should keep an emphasis on key channels for there industry and shouldn\u2019t focus on all the channels<\/li>\n<\/ol>\n For eg: If you\u2019re a fashion retail brand then you can\u2019t keep a high focus on LinkedIn but your key focus lies on Instagram or Tik-Tok, depending on your geography of operations<\/p>\n But on the contrary, companies like\u00a0IBM<\/a>\u00a0and\u00a0Maersk<\/a>\u00a0are killing it on Instagram. So, it really doesn\u2019t affect which company you\u2019re but what matters is what kinds of strategy you adopt for your social media channels<\/p>\n Source: IBM\u2019s Instagram Handle<\/p><\/div>\n Source: Maersk\u2019s Official Instagram Handle<\/p><\/div>\n Companies\/brands have this perception of avoiding negative reviews\/complaints and they either avoid or hide. It\u2019s never a good practice to avoid any complaints or negative reviews.<\/li>\n<\/ol>\n Source: envisionup.com<\/p><\/div>\n <\/p>\n Source: Google<\/p><\/div>\n Accept your fault and try to empathetic & it will surely earn you reputation and even an extra buck for future transactions<\/p>\n Said who? Yes, many brands\/entrepreneurs think that it\u2019s not the right practice to have their presence online. One should have the right objective in mind if they plan to enter any social media channel or plan to do anything<\/li>\n<\/ol>\n Charmin<\/a>, a toilet paper brand who went live on social media channels and never looked back<\/p>\n Source: Charmin\u2019s Facebook Page<\/p><\/div>\n Source: Charmin\u2019s Twitter Page<\/p><\/div>\n <\/p>\n Click through rate is everything, not necessarily. A high CTR means that your ad creative is doing pretty good and people are clicking on your ad but it doesn\u2019t mean it converts to sales\/leads.<\/li>\n<\/ol>\n One should always look out for the below while running campaigns:<\/p>\n At the end of a campaign, what really matters is the Conversions which a campaign got you and not Click through rate.<\/p>\n Constantly re-designing? One should always look back to data and see if it makes sense to re-design your page\/site<\/li>\n<\/ol>\n Think before you unnecessarily re-invent the wheel<\/p>\n One should constantly test various parameters to see if a page\/site needs to be re-designed or not. Below are some parameters:<\/p>\n Testing is good but a complete re-design is always not required. If any specific page has any of the above pain points then one should discuss it with the UI\/UX team and take things forward.<\/p>\n Search Engine Marketing shouldn\u2019t be focused on branding and should be intent driven only. But, if no one has seen you then you are lost<\/p>\n Below research shows the uplift for the verticals via SEM<\/li>\n<\/ol>\n<\/a><\/p>\n\n
Works For Few Industries Only;\u00a0<\/strong><\/h3>\n
<\/a><\/a>\n
Avoid It;<\/strong><\/h3>\n
<\/a><\/a>\n
How Can I Be Online;<\/strong><\/h3>\n
<\/a><\/a>\n
It\u2019s Everything;<\/strong><\/h3>\n
\n
\n
You Should Constantly Redesign;<\/strong><\/h3>\n
<\/a><\/p>\n\n
\n
Not For Branding;<\/strong><\/h3>\n
![\"Brand](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Brand-Awareness-300x271.png\")
<\/a><\/p>\n![\"Search](\"https:\/\/www.webenza.com\/blog\/wp-content\/uploads\/2019\/03\/Search-Engine-Marketing.png\")
<\/a><\/p>\n